SEIKO SPORTS LIFE CO., LTD. conducts businesses that range from product planning and development to domestic and overseas sales of golf clubs under the S-YARD brand.It also deals in stopwatches, sports timing devices, fitness products including runners' watches and pedometers, and musical accessories including metronomes and tuners.It thus specialises in consumer products that support mental and physical fitness through the enjoyment of sports and music. And it actively provides timing system support to various international and domestic sporting events to contribute to the promotion of sports and international cooperation.